In Tampa I keep meeting people who saw a number online, decided it was impossible, and closed the page. Let's look at the real numbers for this area: what a plan costs before help, and what people actually end up paying after.
| Tampa and the bay by the numbers | Figure |
|---|---|
| Counties I serve | Hillsborough, Pinellas and Pasco |
| Benchmark premium, age 28 | about $298 a month before subsidy |
| Benchmark premium, family of four | about $932 a month before subsidy |
| Marketplace | HealthCare.gov (federal) |
| 2027 Enrollment | November 1, 2026 – January 15, 2027 |
| Cost of my help | $0 |
Sources: 2026 benchmark premiums for Hillsborough as published in local press; your final price depends on your age, income and plan.
Those figures are before help
The numbers in the table are frightening, and that's why I include them: they're what you see if you go to HealthCare.gov without entering your income.
But in Florida over 95% of enrollees receive a subsidy, and the average premium actually paid statewide is around $106 a month. A third of enrollees pay less than $10.
The gap between the $932 in the table and what you'd pay depends entirely on your income and household size. It takes five minutes to work out, and it's free.
BayCare, HCA and why it matters which one you get
The Tampa Bay area is split between BayCare, with fifteen hospitals, and the west Florida division of HCA, with eighteen. Between them they cover practically the whole area.
The problem is they sit in different networks depending on the plan. If you live in Brandon and your go-to hospital is one of them, but the cheap plan only covers the other, that decision gets very expensive in an emergency.
Tell me which hospital you'd go to if something happened tonight and I'll tell you which plans cover it. That's the filter I use before looking at prices.
For 2027 the increases in Florida range from 3.9% to 39.1% depending on the carrier. The plan that was good in 2026 may be the worst one next year.
Want the full statewide picture? Read the Florida guide, with the available carriers, the 2027 increases and the enrollment calendar.
What real clients say
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Sources
General information, not legal or tax advice. Figures reflect the latest published data and may change. Omar Mendoza, licensed agent — NPN 21726482. I serve Tampa, the bay area and the rest of Florida.